Method for automating digital signage applications using intelligent self-configuring objects and smart templates

ABSTRACT

A digital signage content management system is provided that uses existing interfaces such as web interfaces and turns existing commercially available graphics programs such as web based tools or locally run programs such as Microsoft PowerPoint® into a digital signage platform to facilitate developing and managing digital signage applications through the creation of smart objects and intelligent templates that are easy to create and easy to modify to suit different applications. This enables digital signage content to be professionally created without requiring custom programming for each and every stream of new and/or changing content. The smart objects and intelligent templates can also be used to provide content with changing elements in real-time.

This application claims priority from U.S. provisional application No.60/911,572 filed on Apr. 13, 2007, the contents of which areincorporated herein by reference.

TECHNICAL FIELD

The present invention relates to digital signage applications and hasparticular utility in automating such digital signage applications.

BACKGROUND

The market for public information displays has evolved considerably overthe past years to include full motion video content combined with imagesand text displayed on high-resolution video graphics screens. It isbecoming more and more common to see these kinds of digital signagesystems in shopping centers, hotels, university campuses, and corporatelobbies. For the most part, the process of creating and managing contentto be displayed on these screens has involved using standard graphicsand video production tools to produce pre-rendered video clips that arethen played back according to a predefined schedule or play list.

More recently, tools have become available that allow individual contentelements such as graphics, animations, and video to be dynamicallycomposited and rendered into a video stream in real-time, withoutrequiring the need for pre-rendering all content into a single videofile. This allows independent elements or layers of content to bechanged “on the fly” in response to specific data conditions. In atypical example, a weather display could automatically show the latesttemperature and meteorological conditions throughout the day while thelatest news headlines scroll in a ticker at the bottom of the screen. Asthe weather changes or breaking news becomes available, the content onthe screen is automatically updated.

Whereas conventional digital signage systems have used DVD players orother simple video playback systems to display pre-rendered content,real-time digital signage systems utilize more advanced computer andvideo hardware and specialized software to dynamically render contentelements on demand. These real-time systems have the major advantage ofbeing able to instantly update screen content in response to manual orautomatic triggers, unlike the conventional video playback systems whichrequire an entire video clip to be re-rendered every time content needsto be updated. This greatly reduces production times and networkbandwidth required to distribute content for playback in multiplelocations, resulting in content that is more dynamic and visuallyappealing to the audience.

A major drawback of real-time digital signage tools is that they requirea greater amount of development effort to create video and graphicscontent and integrate this content with real-time data sources. Thistranslates into higher operating costs, making the return on investmentfor this type of digital signage system less attractive for manyapplications, despite the clear benefits to the audience in terms ofmore interesting and engaging content.

The process of creating real-time data-driven graphics for digitalsignage typically requires 4 primary steps: 1) Creation of graphical andvideo elements by a graphic artist; 2) Development of custom softwareapplications or scripts by a software programmer to link graphicalelements to data sources; 3) Distribution of graphical elements andsoftware applications to final play-out locations using either a localor wide-area network, or a manual distribution medium such as CD-ROM;and 4) Monitoring and updating of system elements on an ongoing basis.

The currently available tools and systems provide a means for achievingeach of these steps, but for the most part require a level ofspecialized knowledge that the average user must acquire throughextensive training and hands-on experimentation.

BRIEF DESCRIPTION OF THE DRAWINGS

Embodiments of the invention will now be described by way of exampleonly with reference to the appended drawings wherein:

FIG. 1 is schematic block diagram showing a digital signage contentmanagement system.

FIG. 2 is a schematic block diagram of a smart object.

FIG. 3 is a schematic block diagram of an intelligent template.

FIG. 4 is a screen shot showing a user interface for the templategenerator and graphics program shown in FIG. 1.

FIG. 5 is another screen shot of the user interface of FIG. 4.

FIG. 6 is a screen shot showing a user interface for the content managershown in FIG. 1.

FIG. 7 is a screen shot showing a user interface for a template settingsprogram accessed through the content manager shown in FIG. 6.

FIG. 8 is a screen shot showing the user interface for the contentmanager when initiating a content transfer.

FIG. 9 is a screen shot showing a user interface for the remote managershown in FIG. 1.

FIG. 10 is a flow chart illustrating the creating, editing and use ofsmart objects, intelligent templates and play lists using the systemshown in FIG. 1.

DETAILED DESCRIPTION OF THE DRAWINGS

following provides a digital signage content management system that usesexisting interfaces such as web interfaces and turns existingcommercially available graphics programs such as web based tools orlocally run programs such as Microsoft PowerPoint® into a digitalsignage platform to facilitate developing and managing digital signageapplications. The following enables digital signage content to beprofessionally created without requiring custom programming for each andevery stream of new and/or changing content.

Referring now to FIG. 1, in the example shown, the management systemcomprises an asset management server 10 for distributing new content toremote locations such as remote content players 22 and kiosks 24, andfor receiving continuous status updates from the remote players 22,typically over a network 19. The server 10 can automatically send systemalerts to support staff by email if problems should arise. The server 10obtains real time data 18, such as news headlines, stock-market data,weather or custom content created by authors. The real time data 18 canbe obtained in various formats such as RSS, HTML, XML and SQL to name afew.

The management server 10 operates with various other elements and, inmany applications, various other entities to arrange and distribute thecontent to the players 22 and kiosks 24 or any other entity thatutilizes the content. It will be appreciated that each element shown inFIG. 1 may be run independently and locally or may be combined with anyone or more of the other elements at centralized locations. Also, asshown in FIG. 1, the elements may be accessed over the network 19 andthus provided on a web-based platform in addition to or rather than alocally run instance. The management server 10 obtains play lists of oneor more intelligent templates 34 from a content manager 14, who accessesthe intelligent templates 34 from a template library 17. The managementserver 10 is then able to combine the real-time data 18 with therespective templates 34 to continually and automatically update thecontent provided through the templates 34.

The intelligent templates 34, which are explained in greater detailbelow, are created by an authoring entity or program 11, which utilizesa template generator 12 an existing and commercially available, orotherwise convenient or familiar graphics program 13. The templategenerator 12 allows the user to create templates 34 using the familiarinterface and functions provided by the graphics program 13. One exampleof a particularly suitable graphics program is Microsoft PowerPoint®. Ascan be seen, a web control interface 16 (e.g. a computer connected tothe program 11 over the Internet) can be used to provide a web-baseddevelopment environment. It will be appreciated that the templategenerator 12 and graphics program 13 may also be run locally or be PCbased. The template generator 12 allows users to work directly insidethe graphics program 13 such as PowerPoint® to develop high end digitalsignage productions. Using smart objects 26 as shown in FIG. 2 andintelligent templates as shown in FIG. 3, the template generator 12 canextend the capabilities of the graphics program 13 by adding signagefeatures, allowing users to author content that includes video,animations, graphics, audio, live data and more.

The template generator 12 utilizes smart objects 26 to build theintelligent templates 34. In this way, certain properties and parametersdefined for a smart object 26 can be inherited by the intelligenttemplates 34 such that by modifying an object 26, a template 34 can bemodified. This allows standard objects 26 and templates 34 to be createdthat can change for each and every instance and use of the object 26 andtemplate 34 for different applications. The smart objects 26 can bestored in an object library 15.

As can be seen in FIG. 2, the smart object 26 includes a graphic layout28, data source 30 and behaviour logic 32 to provide conditions forupdating content provided by the object 26. As can be seen in FIG. 3,the intelligent template 34 has data sources 36, scheduling rules 38,behaviour logic 40 and a graphic layout 42.

The template generator 12 should be capable of dragging-and-droppingtemplates 34, adding unlimited layers of objects 26 anywhere on thescreen, including multiple video windows, crawling data tickers, 3Danimations etc. as well as enable the user to select from a library ofprofessional, customizable templates and reusable objects. The user cancreate templates 34 once then automatically update video clips, imagesand dynamic text elements based on actions and business rules. The usercan also link slide elements with information from databases, websites,RSS feeds or any other data source. Custom control or behaviour logic32, 40 can also be defined using a scripting engine (not shown).

The content manager 14 allows the user to manage all aspects of controlplay-out from a single interface. This includes building play lists,updating template 34 information, defining play out schedules, andscheduling content delivery to any player 22 or group of players on thenetwork 19. Updating templates 34 can be automated using predefinedrules, making updating even complex play list content much easier andconsistent, thus allowing non-skilled users to create custom signage.Graphics can be scheduled to play out at specific intervals ortime-of-day; expiry dates can automatically delete slides after aspecified time; templates 34, play lists and other assets can be draggedonto individual players 22 for automatic distribution; and shut downtimes for remote displays can be scheduled to preserve power and overallscreen life. A web control 16 may provided to enable the user to managecontent with web pages. This allows non-technical users to interact withthe system to update specific areas without requiring knowledge of oraccess to the authoring tools such as the template generator 12. It willbe noted that several separate web control interfaces 16 may be used(e.g. one for interacting with each element in FIG. 1) and one is shownin FIG. 1 for clarity.

The players 22 and kiosks 24 are typically broadcast rendering enginesthat deliver high quality output. The players 22 dynamically compositeslide elements in real-time to generate the final video output. In thisway, individual content elements do not need to be re-rendered whenevera change is required. The players 22 can use the same engine used by TVnetworks etc. The players 22 can automatically download and store allcontent locally allowing uninterrupted play out in the event of anetwork disruption. Inputs from cameras, cable/satellite feeds and DVDplayers should be supported as well as any resolution output from analogNTSC/PAL to DV1 to HD-SD1. The players 22 can also use an auto recoveryfeature to allow the player 22 to self-diagnose and solve system errorswithout user intervention.

A remote network manager 20 may be used to manage the content andmonitor network status across multiple locations. The entire network 19can be monitored and, should a problem be detected, corrective actioncan be taken prior to being noticed by the users. From the remotemanager 20, content can be dragged-and-dropped from a local network toone or more remote locations, network of players 22 can be browsed andviewed live from any location, email alerts can be received when aproblem occurs, detailed technical stats can be viewed for any player22, system and run logs can be viewed for any player 22, disk space andusage can be managed for all players 22 automatically, and controlcommands can be sent to one or more locations for automating tasks suchas turning screens on or off.

The system shown in FIG. 1 can be adapted for use in any environment.For example, players 22 can be used in retail displays, publicinformation displays, airports, museums, in entertainment andhospitality, casinos, for corporate communications, university displays,medical facility displays, multi-zone information channels, employeetraining functions and self-service and information kiosks (e.g. kiosk24).

The system introduces a concept of reusable “smart” components thatinclude a plurality of graphics or video elements, a data layer, and abehaviour layer. These self-contained components can be used to generatea portion of a display, such as a weather or stock ticker, or an entirefull-screen video output comprising multiple elements, each with its ownset of data sources and individual behaviours.

The use of smart components greatly reduces the need for specializedtraining on the part of the end user. Whereas in prior systems a userrequired a certain minimum level of competency as a graphic artist orsoftware developer, the introduction of smart components allows userswithout any specialized knowledge to quickly and easily create completevideo graphics digital signage applications that combine real-timeinformation sources with dynamic display characteristics.

As shown in FIGS. 2 and 3, the system operates using two maincomponents: “Smart Objects” 26 and “Intelligent Templates” 34. Smartobjects 26 form the building blocks needed to create a digital signagedisplay, and intelligent templates 34 dictate the layout and productionlogic needed to generate the final video graphics output. Multiple smartobjects 26 can be included in an intelligent template 34, and multipletemplates 34 can be created from a library of smart objects 26.

Smart objects 26 in this example, may include the following basiccharacteristics: 1) An object 26 can contain an unlimited number ofgraphical elements, including text, images, animations, and video; 2)Multiple objects 26 can be used simultaneously to form a composited richmedia final output; 3) Each object 26 is entirely self-contained,including all of the graphical and video elements, data sources, andbusiness rules needed to generate a final output; and 4) Objects 26 canbe self-configuring, allowing the output to be dynamically modified inresponse to data triggers, without the need for user intervention. Anexample of this is a weather graphics that automatically displays acloud animation when it is cloudy or a sun animation when it is sunny,or a financial graphic that shows a red downward pointing arrow when thestock market is down or a green up arrow when the market is up.

The smart objects 26 are considerably powerful for the end user, sinceit not only encompasses an object's graphical elements 28, but also therules or behaviour logic 32 which define how the graphical elements willrespond to continuously changing inputs from the data sources 30.

A typical example of using smart objects 26 involves retail displaysinstalled in a department store. A display could be configured todisplay a continuous loop of video, images, and promotional textassociated with the specials of that week. A smart object 26 within thedisplay layout can be designed to integrate with the department store'sinventory management system. If the inventory level for any of the itemsdisplayed on the screen falls below a minimum threshold, the objectautomatically switches to an alternative set of specials on items forwhich inventory is available. Without smart objects 26, this examplewould require custom software development for each screen layout that isrequired. With smart objects 26, the rules are defined once, and thenreused again and again for any number of screen layouts. Also, thebehaviour logic 32 can be used to interrelate multiple objects 26 suchthat an event relevant to one object 26 triggers a change in anotherobject 26. Using the above example, in a retail environment, a change inthe weather, e.g. it begins to rain can trigger a change in advertisingfor merchandise, e.g. rain wear or umbrellas.

To use an object 26 to create a portion of a final video output, a usercan simply drag and drop the component from a browser window (organizedin the template generator 12) onto the workspace, or “canvas” (providedby the graphics program 13). The component's graphical elements andlayout, as well as any internal logic and business rules, areautomatically added to the canvas. By dragging and dropping multipleobjects 26 onto the canvas, a user can create a complete finished layoutin a matter of seconds. This results in much more than a simple graphicslayout. When the layout is displayed on a video screen, each of thecomponents automatically configures itself and automatically displayslive graphics and video information based on its internal logic 32 andbehaviour definitions.

Typical examples of smart objects include: 1) Weather objects showingreal-time weather conditions; 2) Sports tickers showing live sportsresults; 3) Headline tickers that continuously scroll live newsinformation; 4) Video windows that automatically play through a loop ofvideo content; and 5) Alert pop-ups that automatically appear in theevent of a fire alarm or weather warning.

Intelligent templates 34 typically include the followingcharacteristics 1) Layout information defining where each individualobject is located on the final output display; 2) Dynamic parametersthat can be changed by the user without requiring a re-edit of thetemplate, which can be as simple as a video filename that can be set bythe user for a full screen video template, or as complex as a drop listof branding options, each of which completely redefines the entiretemplate layout with a single click; 3) Rules defining how individualobjects interact with each other; 4) Scheduling information, definingwhere and when each template should be displayed; 5) Expiry dates forcontent, allowing templates to be displayed only within a specifiedvalidity period; and 6) Business rules dictating how a template shouldbe reconfigured based on dynamic data inputs, e.g., a single templatewhich, when displayed in a certain location, displays video contentapplicable to that audience demographic, but when displayed in adifferent location, displays entirely different video content applicableto a different audience demographic.

Templates 34 should include everything necessary to generate a completedigital signage output, including graphical elements, video components,multiple data inputs, animations, business rules, and schedulinginformation 38.

Using the combination of smart objects 26 and intelligent templates 34,users can build libraries of hundreds or thousands of reusablecomponents, which can be stored in the object library 15 and thetemplate library 17. These libraries 15, 17 can be shared between usersin the same physical location or in multiple geographic locations, e.g.through a web control interface 16. For many applications, genericdefault or otherwise existing objects 26 and templates 34 can be used“as is” without modification. For other applications, users can selectan existing object 26 or template 34, modify the parameters of thatobject 26 or template 34, and save it as a new component.

A typical scenario would involve multiple levels of users: 1) Advancedusers would create objects by combining graphics, data, and programmingelements; 2) Intermediate users would build new digital signage projectsby drawing from existing library elements; and 3) Less advanced userswould manage the scheduling and custom information displayed by theobjects and templates on the final display output.

Turning now to FIG. 4, an exemplary user interface (UI) for the templategenerator 12 and graphics program 13 is shown. In this example, thetemplate generator 12 and graphics program 13 are used side-by-side tofacilitate easy drag and drop motions for placing objects 26 onto the“canvas” provided in this example by Microsoft PowerPoint®. The templategenerator 12 comprises a slide navigation window 50 for illustrating alist of the elements that comprise the template 34 that is currentlybeing edited using the template generator 12. These elements may includeprimitives live text and images or complete objects. For example, eachobject can be created and presented in a different slide and multipleslides can be used to build a template 34. A properties window 52 isalso provided for setting parameters of the template 34 that is beingcreated in the graphics program 13. A style browser 54 is also provided,which in this example shows a list of object previews 56. The stylebrowser 54 can also show predefined text styles, image and video cliplibraries and thumbnail views of all completed templates 34 in thetemplate library 17. As can be seen in FIG. 4, a weather object 26 a hasbeen selected from the browser 54 and placed in the graphics program 13,e.g. by a drag and drop operation. The weather object 26 a will carrywith it, the data sources 30 and behaviour logic 32 required to updatethe content provided through the object 26 a. This in turn will changethe template 34 and thus the final output as the content is played.

FIG. 5 illustrates a fully generated template 34, which includes theweather object 26 a, a stock object 26 b, a sport scores object 26 c, avideo display object 26 d and a news ticker object 26 e. This allows theuser to define a particular layout and combination of objects 26 for aparticular application. The template 34 itself has parameters, as willbe explained below, that then allows the user to use the same template34 in multiple instances and in multiple locations or applications toavoid re-developing standard layouts.

FIG. 6 illustrates an exemplary UI 60 for the content manager 14. Thecontent manager UI 60 allows a user to import templates 34 from thetemplate library 17 and configure the templates 34 such that they playout in a particular way for that application. It can be seen that six(6) templates 34 are defined for the play list in this example and atemplate settings window 68 is loaded as a new template 34 is added. Thetemplate window 68 lists the parameters so that the user can reviewthese and decide whether or not modifications are necessary and if so,make the necessary changes. A new template 34 may be selected from afile explorer window 62 and thus it may be appreciated that more thanone template library 17 may exist. A network window 64 is also providedto give network information for the players 22 and/or kiosks 24 relevantto a particular network of content providers, which may or may not berelated to each other. A search tool 72 may be provided to enable theuser to search for templates 34 and the templates available at either aspecified location in the file structure shown in the window 62 or foundin a search can be displayed. The play list properties can also be setand modified using a properties tool 78. FIG. 8 shows a transfer tool100 that can be used in the content manager UI 60 for selecting theremote destinations to which the content is provided by sending aparticular play list.

Turning now to FIG. 7, a template settings UI 80 is shown which allowsparameters of a template 34 being created using the template generator14, to be modified. A template 34 that has been selected is named in box82 and a pointer 84 to the main template library folder is alsoprovided. A categories list 86 is provided, which lists all categoriesthat have been defined in the template library 17. The selectedcategories list 88 shows the categories that the particular template 34belongs to. The template parameters 90 are listed below, which is a listof parameters that the user can modify when adding the template 34 to aplay list in the content manager UI 60. This list can be the same listidentified by numeral 70 in FIG. 6. For example, the logo is listed,which describes the logo, indicates that it is an object having acertain name, property and type and gives the default value. Parameters90 can be added, removed, copied, pasted and edited through this list.Template properties 92 are also given, which can be edited. For example,the slide duration can be specified. It can therefore be seen thatduring creation of a template 34, the parameters and properties can bemodified to “intelligently” define how the final output is updated andhow it may change during a play out. This can drastically reducedevelopment times and allows greater flexibility in creating customsignage and custom content.

FIG. 9 shows a remote manager UI 102, which can be used as anadministrative tool for managing and monitoring the output of eachplayer 22 and kiosk 24 in a given network of content providers. In thisexample, a list of players 104 is provided, which specifies which playlist is being played. A transfer status window 106 may also be providedto give the user information regarding the transfer of the play list tothe content providers. A preview pane 108 is provided that shows ahighlighted one of the destinations that is selected from a collectionof previews 112. A status window 110 can also be used to provide statusinformation pertaining to the selected player 22. The remote manager UI102 can be used by the remote manager 20 shown in FIG. 1 or can be useddirectly by the management server 10 if they are separate and remoteentities. In this embodiment, the remote manager UI 102 is a PC-basedapplication for monitoring networks of players 22 etc. but may also be aweb-based interface and thus should be accessible anywhere.

Turning now to FIG. 10, a flow chart is shown that illustrates thecreating, modification, access and use of the objects 26, templates 34and play lists generated therefrom. At 200, an object 26 is created.This can be done at any time and then stored in the object library 15 at202. In this example, an object 26 is accessed for two differentreasons, namely to edit the object 26 or its properties and parameters,and to add the object 26 to a template 34. At 204, the object 26 isaccessed from the object library 15 and edited at 206. This may thengenerate a new distinct object 26 or may simply overwrite the existingobject 26 at 208. In either case, the new or modified object is storedin the object library 15. At 210, the object (and likely other objects26) are accessed and a template 34 is created using those selectedobjects 26 at 212. The newly created template 34 is then stored in thetemplate library 17 at 214. Similar to the objects 26, the templates 34may be accessed for modification purposes, to create new templates 34from existing ones, and to generate play lists. At 216, the template 34is accessed and edited at 218. The template 34 is either modified andoverwritten or a new template 34 created at 220 and the new or modifiedtemplate 34 is stored in the template library 17. At 222, a play listhas been generated or is in the process of being generated and the userwishes to add the template 34 to the play list. In this case, thetemplate 34 is accessed from the template library 17 at 224. The playlist, thus created then forms a set of content that is provided to theplayers 22 and/or kiosks 24 at 226, which store and queue up the contentat 228. The content is then played at 230 by executing the play list. Itcan be seen that this process can be repeated to obtain (e.g. downloador receive) new play lists.

It can therefore be seen that the above-described system can be used toprovide a digital signage content management system that uses existinginterfaces such as web interfaces and turns existing commerciallyavailable graphics programs such as web based tools or locally runprograms such as Microsoft PowerPoint® into a digital signage platformto facilitate developing and managing digital signage applications. Thefollowing enables digital signage content to be professionally createdwithout requiring custom programming for each and every stream of newand/or changing content.

Although the invention has been described with reference to certainspecific embodiments, various modifications thereof will be apparent tothose skilled in the art.

1. A method for generating content for a digital display comprising:enabling one or more templates comprising one or more objects to beobtained, said templates defining a layout of said objects for saiddisplay and comprising data sources for obtaining data to be used withsaid objects, scheduling rules for using said template and templatebehaviour logic defining how said objects interact with each other, saidobjects defining a layout for presenting said data within said objectand comprising a data source for obtaining respective data, and objectbehaviour logic defining conditions for providing said respective datawithin said object; enabling said one or more templates to be arrangedinto a play list defining the order and extent to which each template isto be displayed; enabling parameters of said templates and said objectsto be modified to adapt said template to application-specific displaycriteria; and enabling said play list to be provided to a contentprovider.
 2. The method according to claim 1 wherein said templates andsaid objects are generated using a commercially available graphicsprogram.
 3. The method according to claim 2 wherein said graphicsprogram is Microsoft PowerPoint® or a familiar web-based program.
 4. Themethod according to claim 1 wherein said templates are obtained from atemplate library.
 5. The method according to claim 1 wherein saidparameters enable at least one of said layout of said objects, saidtemplate behaviour logic, said scheduling rules and said data sources tobe modified.
 6. A method for generating a smart object to be used ingenerating content for a digital display comprising: enabling graphicalproperties of said object to be defined in a commercially availablegraphics program; enabling at least one data source to be associatedwith said object for providing data for said object; enabling behaviourlogic to be associated with said object defining conditions forproviding said data within said object; generating a computer readabledata structure defining said object according to said graphicalproperties, said at least one data source and said behaviour logic; andstoring said data structure in an object library on a storage medium toenable said object to be accessed for generating said content.
 7. Themethod according to claim 6 wherein said graphics program is MicrosoftPowerPoint® or a familiar web-based program.
 8. The method according toclaim 7 wherein said data structure is in a Microsoft PowerPoint® formator a format applicable to said web-based program.
 9. The methodaccording to claim 6 wherein said graphical properties, said at leastone data source and said behaviour logic are stored as a set ofmodifiable parameters.
 10. The method according to claim 6 wherein saiddata is provided by said data source in real-time and said datastructure is configured to update said object in real-time.
 11. A methodfor generating an intelligent template to be used in generating contentfor a digital display comprising: enabling graphical properties of saidtemplate to be defined using a commercially available graphics programby enabling access to one or more predefined smart objects defining alayout for presenting said data within said object and comprising a datasource for obtaining respective data, and object behaviour logicdefining conditions for providing said respective data within saidobject; enabling at least one data source to be associated with saidtemplate for providing data to be used with said objects; enabling atleast one scheduling rule to be associated with said template definingthe operation of said template; enabling behaviour logic to beassociated with said template defining how said objects interact witheach other; generating a computer readable data structure defining saidtemplate according to said graphical properties, said at least one datasource, said at least one scheduling rule and said behaviour logic; andstoring said data structure in a template library on a storage medium toenable said template to be accessed for generating said content.
 12. Themethod according to claim 11 wherein said graphics program is MicrosoftPowerPoint® or a familiar web-based program.
 13. The method according toclaim 12 wherein said data structure is in a Microsoft PowerPoint®format or a format applicable to said web-based program.
 14. The methodaccording to claim 11 wherein said graphical properties, said at leastone data source, said scheduling rules and said behaviour logic arestored as a set of modifiable parameters.
 15. The method according toclaim 11 wherein said data is provided by said data source in real-timeand said data structure is configured to update said template inreal-time.
 16. A system for generating content for a digital displaycomprising: at least one storage medium storing one or more templatescomprising one or more objects, said templates defining a layout of saidobjects for said display and comprising data sources for obtaining datato be used with said objects, scheduling rules for using said templateand template behaviour logic defining how said objects interact witheach other, said objects defining a layout for presenting said datawithin said object and comprising a data source for obtaining respectivedata, and object behaviour logic defining conditions for providing saidrespective data within said object; a computer readable medium storingcomputer executable instructions for generating said content by enablingsaid one or more templates to be obtained from said storage medium,enabling said one or more templates to be arranged into a play list,enabling parameters of said templates and said objects to be modified toadapt said template to application-specific display criteria; andenabling said play list to be provided to a content provider.
 17. Thesystem according to claim 16 wherein said templates and said objects aregenerated using a commercially available graphics program.
 18. Thesystem according to claim 17 wherein said graphics program is MicrosoftPowerPoint® or a familiar web-based program.
 19. The system according toclaim 16 wherein said templates are obtained from a template library.20. The system according to claim 16 wherein said parameters enable atleast one of said layout of said objects, said template behaviour logic,said scheduling rules and said data sources to be modified.